HÉCTOR SERRANO

I like objects that explain themselves by themselves, that tell stories, that say a lot with very little, taht are pleasing but you just really don’t know why, the ones that make you think “Why didn’t I think of that before?” the ones taht seduce you without trying, the ones you fall in love with when you see them close up, the ones that never go out of fashion, the ones that attract you on sight and amaze you on touch, the ones taht the more you use the more you like them, the ones taht produce a kind of “deja vu” whilst being surprisingly original, the humble, the simple, the authentic, that is to say the ones with soul as Antonio Serrano says.

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